EYEBALL PALM SPRINGS FEB 19–22 ACE HOTEL

Schedule — Eyeball Palm Springs · Feb 19–22, 2026

THE ITINERARY

Palm Springs Nights · Independent Eyewear Days · Tap any session to register

EYES UP: RSVP is required to attend Eyeball 2026. An official invitation will only be sent after your RSVP is approved. Space is limited, and registration will close once capacity is reached. Only invited guests will be admitted — no walk-ins or non-invitees.
CONTINUING EDUCATION STUDENTS INFO HERE →

Thursday

February 19, 2026

9:00-6:00 AM-PM

Guild of American Spectacle Makers Workshop

Ace Clubhouse 2nd Floor Workshop SOLD OUT Chad Sobodash & Travis LeFevre

3:00-4:00 PM

Using Today’s Technology for Today’s Lenses

Ace Clubhouse CE Joel Wolf COPE · ABO

4:00-4:45 PM

Power Up Your Presence: Online Necessities for Opticals

Ace Clubhouse Lecture Heather Harrington

5:00-6:00 PM

Decoding Gen Z: Proven Methods to Build Outstanding Optical Teams

Ace Clubhouse CE Kayla Ashlee COPE · ABO

8:00-11:00 PM

Brett’s Birthday Karaoke

Ace Hotel Clubhouse Party

Friday

February 20, 2026

8:00-3:00 AM-PM

Guild of American Spectacle Makers Workshop

Ace Clubhouse 2nd Floor Workshop Must be pre-registered Chad Sobodash & Travis LeFevre

9:00-6:00 AM-PM

THE EYEBALL EXHIBITION

ACE COMMUNE, PATIOS, CABANAS & CLUBHOUSE Exhibition EYEBALL

9:00-10:00 AM

Proven Frame Merchandising: Techniques to Influence Patients

Ace Clubhouse CE Kayla Ashlee COPE · ABO

11:00-12:00 AM-PM

Stop the Walkouts Using Master Communication Techniques

Ace Clubhouse CE Kayla Ashlee COPE · ABO

1:00-3:00 PM

It’s Time to Stop Being so Myopic — or Better Yet Your Patients

Ace Clubhouse CE Dr. Brianna Rhue COPE

3:30-5:30 PM

Frame Refurbishing Workshop 1

Ace Clubhouse 2nd Floor Workshop SOLD OUT Bad Ass Optical Lab

6:00-8:00 PM

Frame Refurbishing Workshop 2

Ace Clubhouse 2nd Floor Workshop SOLD OUT Bad Ass Optical Lab

8:00-10:00 PM

Eyeball Opening Party sponsored by Zeiss

Ace Hotel Clubhouse Party

Saturday

February 21, 2026

9:00-6:00 AM-PM

THE EYEBALL EXHIBITION

ACE COMMUNE, PATIOS, CABANAS & GASM CLUBHOUSE Exhibition EYEBALL OVER 200 BRANDS

9:00-10:00 AM

3 Proven Habits to a Highly Profitable Inventory

Ace Clubhouse CE Kayla Ashlee COPE · ABO

10:30-11:30 AM

Making Fans: Creating an Undeniable Patient Connection

Ace Clubhouse Lecture Tom Sasso

11:30 AM

The ECP Ecosystem: Is your optical keeping up?

Ace Clubhouse Lecture Steve Alexander COPE

1:00 PM

Eyecare Innovation and the Patient Experience

Ace Clubhouse CE Dr. Brianna Rhue & Kayla Ashlee COPE

2:00 PM

Billing Nightmare Workshop: Bring your claims that are not going through

Ace Clubhouse Workshop Andrea Brown ABO

2:30 PM

Stop Guessing, Start Getting Paid: Billing & Coding Demystified

Ace Clubhouse Lecture Andrea Brown

8:00-10:00 PM

Eyeball Closing Party sponsored by Cates Optical Company

Ace Hotel Clubhouse Party

Sunday

February 22, 2026

9:00 AM

Eyeball Exhibition

ACE COMMUNE, PATIOS, CABANAS & CLUBHOUSE Exhibition

Schedule is alive. Subject to change as programming locks.

EYEBALL · PALM SPRINGS

MAKE AN APPOINTMENT WITH AN EXHIBITOR?

Use the scheduler to request a meeting time and meet with your current rep or discover a new collection for the very first time.

Open Scheduler → https://www.canva.com/design/DAGcp8De_K8/_TXWdzp_Ca7fCw760D_7LA/view