About EYEBALL

EYEBALL began the way most good things do — with friends, a late night, and the feeling that something better was possible.

After hosting The Eyewear Afterparty, we wanted to create a gathering that truly reflected the independent eyewear world: thoughtful, design-driven, and built around real relationships instead of sales floors.

Our first EYEBALL launched in January 2025, just weeks after the LA fires. More than 300 people traveled from 21 states to meet over 100 independent brands. But what mattered most wasn’t the number — it was the mood. Creativity in the air. Conversations that went deep. A reminder of why we chose this industry in the first place. Together, we also raised funds for those affected by the fires.

EYEBALL is not just a trade show. It’s a curated experience — where frame makers, opticians, and designers meet in a setting shaped by taste, craft, and independence. We celebrate artistry over algorithms. Originality over uniformity. People over corporations.

Behind EYEBALL are Brett and Lauren — partners in life and in eyewear.

Brett has spent more than twenty years as both an optician and a representative for Garrett Leight California Opticaland Blackfin, building long-term relationships with shops and designers who care deeply about what they make.

Lauren, a former optician, represents L’Ecurie Paris and shares Brett’s love for objects made with intention, by people who stand behind their work.

EYEBALL exists to honor that way of working — slower, better, and together.

We’re building something special.
We’d love for you to be part of it.

See you in Palm Springs.

Lauren & Brett 👀