After the success of The Eyewear Afterparty’s events in 2018 and 2019, we wanted to create something new.

On January 25th, 2025, just weeks after the devastating LA fires, we held the first-ever EYEBALL. We honestly weren’t sure what to expect, but what happened blew us away: more than 300 attendees from 21 states, 130+ independent eyewear brands, and a true feeling of community when it was needed most. Together, we raised over $4,800 for the California Fire Foundation — a moment that reminded us exactly why we do this.

EYEBALL is more than just a trade show — it’s a curated, design-forward experience created for the independent eyewear community. Inspired by the artistry and craftsmanship of handmade frames, EYEBALL is built around creativity, authenticity, and a rejection of private equity and big box brands who are actively trying to take over our industry. We are taking a stand for the small independent eyewear companies and our community.

Join us for the second annual EYEBALL
🗓 February 19–22, 2026
📍 Ace Hotel & Swim Club, Palm Springs

Come experience the next chapter with a diverse mix of designers, reps, and brands doing things their own way — and come early to learn with CE classes and Spectacle Maker Workshop where you will learn how to make a frame from start to finish.

We’re building something special here — and we’d love to have you be part of it.

See you in PS,

Lauren and Brett