ITINERARY

February 19–22, 2026 · Ace Hotel & Swim Club · Palm Springs

Thursday · Feb 19

9:00 AM–6:00 PMClubhouse · 2nd Floor
Small Batch Tools Factory Workshop
Workshop
Register →
3:00 PM–4:00 PMAce Commune
TBD
1 Hour · COPE & ABO Available
4:00 PM–4:45 PMAce Commune
Powerful Online Presence for Opticals
with Heather Harrington
Register →
5:00 PM–6:00 PMAce Commune
Decoding Gen Z: Proven Methods to Build Outstanding Optical Teams
with Kayla Ashlee · 1 Hour · COPE & ABO Available
Register →
8:00 PM–11:00 PMAce Commune
GASM Karaoke Party

Friday · Feb 20

8:00 AM–3:00 PMClubhouse · 2nd Floor
Small Batch Tools Factory Workshop
Register →
9:00 AM–6:00 PMAce Commune
Eyeball Exhibition
9:00 AM–10:00 AMAce Commune
Proven Frame Merchandising: Techniques to Influence Patients
with Kayla Ashlee · 1 Hour · COPE & ABO Available
Register →
10:30 AM–11:30 AMAce Clubhouse · 1st Floor
Stop the Walkouts: Using Master Communication Techniques
with Kayla Ashlee · 1 Hour · COPE & ABO Available
Register →
1:00 PM–3:00 PMAce Clubhouse · 1st Floor
It’s Time to Stop Being So Myopic: Or Better Yet, Your Patients
with Dr. Brianna Rhue · 2 Hours · COPE & ABO Available
Register →
4:00 PM–6:00 PMAce Patios
Happy Hour: Techifeye Patio Crawl
4:00 PM–6:00 PMClubhouse · 2nd Floor
Frame Refurbishing Workshop
Bad Ass Optical Lab
Register →
8:00 PM–11:00 PMAce Commune
The Eyeball Opening Party

Saturday · Feb 21

9:00 AM–6:00 PMAce Commune
Eyeball Exhibition
9:00 AM–10:00 AMAce Clubhouse · 1st Floor
Excellence LIVE Talk
Register →
10:00 AM–11:00 AMAce Clubhouse · 1st Floor
Excellence LIVE Workshop
Register →
1:00 PM–2:00 PMAce Clubhouse · 1st Floor
Excellence LIVE Workshop
Register →
8:00 PM–12:00 AMAce Commune
The Eyeball Closing Party

Sunday · Feb 22

9:00 AM–12:00 PMAce Commune
Eyeball Exhibition
12:00 PMAce Hotel
Check Out