The Art of Choosing New Lines by Mikki Collins, Certified ABO Speaker

(ABO) 1 hour at 9:30am-10:30am at The Ace Hotel & Swim Club Palm Springs Clubhouse 1 on January 25th, 2025

Description:

“Ready to take your eyewear selection to the next level? The Art of Choosing New Lines is your guide

to curating eyewear with intention and impact. This isn’t just about picking frames; it’s about

strategically choosing lines that resonate with your clients, boost your practice’s identity, and drive

growth. Whether you’re an optician, buyer, or someone eager to deepen your industry insight, this

course offers fresh perspectives and smart strategies.

Explore innovative tools like AI to get to know your demographic on a deeper level and maximize

your interactions with eyewear reps. Learn how to create a tailored vetting process that aligns with

your brand, helping you move from simply shopping to investing.

Join Mikki Collins to learn more about the art of selecting lines that set your practice apart.