The New Rules of Optical Retailing by Bill Gerber, OMG! Optical Marketing Group, 1 ABO credit (3:30pm-4:30pm) Clubhouse 2
$50.00
The New Rules of Optical Retailing by Bill J. Gerber, BA, ABOC, NCLE Founder + CEO Omg! Optical Marketing Group / Contentlinq
(ABO) 1 hour at 3:30-4:30 at The Ace Hotel & Swim Club Palm Springs Clubhouse 2 on January 25th, 2025
Description:
In this course, attendees will learn the psychology behind product assortment to both achieve budget and most importantly, the majority of patients can get the products that will improve the quality of their lives. Gain a step by step plan to assess and improve your outcomes using the experiences. This system will make your product assortment experience enhancements manageable, fun, rewarding and dynamic for both the patient and the team.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Learn the key psychological drivers that validates a locations product offering
Learn how to plan a product assortment that covers price and style points
Learn how to manage expectations and plan for success with key vendors
Leave feeling inspired, empowered, and ready to implement the ideas learned